30 Day Startup — Day 1: Lean Canvas

Aside from the delay to start, hit the ground running filling out a lean canvas in this blog post (trying not to do anything more than once)

1. Problem

• Entrepreneurship thinking isn’t taught in early education
• Parents are always looking for extra-circular activities for their kids during periods when they’re away from school
• Parents are always time poor

2. Customer Segments

• Parents and caregivers of early aged children (3–5, 6–12)
• Principals of schools with afterschool/teacher only day programmes
• Private Tutors
• Parents in lockdown countries

3. Unique Value Proposition

• Keeping children occupied with important universal soft skills
• We provide an engaging and educational way for parents to teach entrepreneurship to their children

4. Solution

• Digital courses that provide education lesson plans for parents to teach entrepreneurial thinking to their children

5. Channels

• Linkedin to founders
• School newsletters?
• Parent/child-focused Facebook groups
• Paid Advertising

6. Revenue Streams

• $50-100 early pre-orders
• Bulk license purchases (discounts)

7. Cost Structure

Not including my own time

• $50 for website/hosting/domain
• $300 paid advertising
• $50–100 for coffees with people/contributors

~$500.00 Total (low-balling here)

8. Key Metrics

• 25 pre-orders at $50 will break even, and I’ll create the course.
• Number of sign-ups for interest
• Parent Interest levels and likelihood to refer

9. Unfair Advantage

• Access to successful founders who could contribute and accredit the programme here in New Zealand
• Direct channels in entrepreneurial space in New Zealand
• Domain knowledge of primary education pays space

Tomorrow’s plan:

1. A quick look into what’s out there here in NZ and globally
2. What is most important to validate?
3. Off the back of that, get out sign-up page for interest
4. Potentially A/B Test two different sign-up pages with paid-advertising
5. Post in forums to gather interest (Reddit etc)

• Hours worked: 1
• Revenue collected: 0
• Total expenses: $0
• Profit: $0